One value model behind every case your team builds, whether it starts in Claude, on your website, or with a live buyer.
Keep using the tools your team already uses. Funnel Cloud keeps the economics and the source of each input consistent.
Works with Claude today. Guided launch available. No enterprise rollout required.
Business Impact Assessment
Built from experience with enterprise value-selling technology, redesigned for mid-market teams that don't need an enterprise program.
The hard part is not producing a polished business case. It is making sure the numbers are consistent, traceable, and easy to defend when a buyer shares it with finance or leadership. Funnel Cloud keeps the methodology, assumptions, scenarios, and source context behind the case in one place.
01
The methodology can change from case to case.
Without a shared model, two reps can start with similar discovery notes and quantify value differently.
02
Assumptions lose their context.
A polished number is harder to defend when nobody can tell whether the input came from the prospect, a benchmark, or a default.
03
The buyer still has to defend the case.
A useful business case needs more than a headline number. It needs the assumptions, scenarios, and logic behind it, in a form the buyer can adjust.
Define how your company quantifies value once: the benefits, formulas, assumptions, evidence, and scenarios. Then use the same model across sellers, marketing, and buyer-facing experiences.
Sellers
Claude, from call notes
Marketing
Website calculator
Buyers
A live business case
Funnel Cloud value model
Formulas, assumptions, evidence, scenarios
Business case room
Buyer adjusts assumptions
PDF business case
Sourced assumptions
Narrative
AI writes, the model calculates
A spreadsheet, a calculator, or a documented value story. If you're starting from scratch, we'll help structure the first model.
We map your assumptions, formulas, benefits, and costs into Funnel Cloud, then check the results against your source model.
Reps build cases in Claude, buyers explore a calculator on your site, and every case can be shared as a live link.
Every number is calculated by the model, every input carries its source, and buyers can adjust any assumption themselves.
Reps can keep working from discovery notes in Claude. With Funnel Cloud connected, Claude uses your company's approved value model for the inputs, assumptions, scenarios, and calculations, while still doing what it is good at: working through messy context and helping draft the story.
01
Call notes, a transcript, or an email thread. Claude picks the right model for the deal, and asks when more than one could fit.
02
Claude shows how it mapped each input and where it came from: stated by the prospect, from a named benchmark, or a model default. The rep can correct anything before the case is calculated.
Confirm or correct before I calculate.
03
Funnel Cloud runs the approved formulas across Conservative, Expected, and Optimized scenarios. Claude uses the results Funnel Cloud returns instead of reconstructing the calculation in the chat.
Conservative
$236,638
annual impact
Expected
$454,236
annual impact
Optimized
$671,834
annual impact
Calculated by Funnel Cloud
04
Claude creates a live business case the buyer can open and adjust. When the prospect sends real numbers weeks later, update the same case from any chat.
The guardrail in action
In testing, we asked Claude to push a case past $500k by increasing the inputs. It declined to tune unsupported assumptions and instead suggested the evidence that would justify a higher number. That is the behavior we want: help the rep build the case without quietly changing the economics to hit a target.
A branded calculator is another way into the same governed model. Prospects can explore their own assumptions, while sales and marketing stay anchored to the same formulas, scenarios, and methodology.
01
Prospects enter their own assumptions, so your team sees the problem they're solving, and results flow straight into your CRM.
02
The same model serves website visitors and active opportunities, so a credible case isn't reserved for the largest deals.
03
Each prospect gets a personalized, branded business case they can take to finance, leadership, and the rest of the buying committee.
Define your value model once
Metrics, assumptions, benefits, costs, and formulas live in one model your team can update after launch. Every calculator, Claude conversation, and business case built on it stays in sync.
Publish a branded calculator
Design the layout, inputs, and results prospects walk through, then publish it on your site or share it directly. Style Matcher can pull in your colors, fonts, and components automatically.
See every case in one place
See cases created from Claude and from your website side by side, follow impressions, interactions, and conversions, and route results to your CRM. Source labels keep seller-created cases separate from inbound calculator leads.
Funnel Cloud's own business case runs on the same platform. Change the assumptions and watch it respond, with every assumption in view.
Explore a Live AssessmentWe're working directly with a small group of mid-market B2B teams to review their model, get it live where they need it first, in Claude, on their website, or both, and hand it over fully configured. Not a self-serve signup with no support.
Questions? hello@funnel-cloud.com
Send a spreadsheet or calculator if you have one, or just describe how your team does it today, including if the answer is "mostly in Claude." We'll take it from there.
Bring the model you have, or tell us how your team builds business cases today. We'll help turn it into something your sellers, marketing team, and buyers can all use.
Review My Modelor explore the platform on your own. 30-day trial, no credit card required.